RACING PACKAGE // MOTION TEST

PITCH // DESIGN // DIRECTION // CONCEPT // 3D // ANIMATION // MOTION TEST // COMPOSITING

// DESCRIPTION

Working with Method Studios I created style frames and a motion test for a pitch involving a major racing client. We were tasked with creating a world to showcase the maps of the tracks that would be included in a larger graphics package for the upcoming race season.

For the pitch, one of the looks I chose to explore utilized the concrete barriers that surrounded the tracks capturing all the drama of a collision highlighted by eroded concrete and debris flung into the air. The entire scene would be suspended in mid air as if it were extracted and we were exploring it in a museum hanging by invisible wire. We needed to control where the destruction would occur so I worked out a system of creating it procedurally in redshift using various noise shaders. The walls would showcase data like track maps, track names, show titles and other statistics.

// NAB EAST NYC Talk

Oct 2022

I was fortunate enough to be asked to describe my workflow for this piece at Maxon's 2022 NAB EAST booth in NYC and given permission by Method Studios to do so. I added the above motion test to help realize the potential of the frames. It was a privilege being able to give this pitch a little more life and describe some of my techniques at the NAB show. Check it out below or on the Maxon YouTube page:

// PROCESS

Style Frames

Style frames from the pitch that can also be found in my Style Frames section of my site. You can see some close ups of the procedural concrete destruction here. It is highly believable and controllable.