I was asked to direct and help breathe life and into this sizzle spot for the new Oral-B Clic brush working with the fine folks at Ntropic. We received incredibly detailed CAD files and it was a real pleasure adding back all the fine finishes and details in texture to make these brushes feel tactile and real. A particular fun challenge was creating the light ring and the accompanying plastic details that make it have real life within that ring.
Working out the details of the light ring on this unique brush was key, but we also had to figure out some intersting set pieces to juxtapose the brushes against. It needed to live in a clean, modern environment that spoke to the many intricate details in the brush's design itself.
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