SPECTRUM // THINK FORWARD CAMPAIGN

// // DESIGN // DIRECTION // 3D // ANIMATION

// DESCRIPTION

I was asked to design the UI elements for a not to distant future of Spectrum's Think Forward campaign. After still versions of design were approved the next step was to develop the animation of each element in a compelling yet subtle way. The challenge was creating UI elements that felt future-proof but also felt attainable within the next 5-10 years. Sometimes we overshot and had to pull back. It was a great exercise in restraint. To top it all off, Ellen provided the final VO and added some quirky fun to each spot. Really enjoyed working on this campaign as I've always been interested in UI design.

// PROCESS

Element Design

A breakdown of a few of the various UI elements that I designed and developed throughout the campaign.

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