NBC SPORTS // SUNDAY NIGHT FOOTBALL OPEN // THE MILL

 // CONCEPTING // DESIGN // DIRECTION // 3D // ANIMATION // VFX

// PROCESS

Player Echos

There were 12 rockstar players we wanted to feature throughout the spot and footage that was shot of them doing several aggressive movements shot at a extremely high framerate given us a lot of room to experiment. Playing off the the fluorescent floor lamp lights in the set background we tried a few possiblities and settled on a forest of vertical lights the players would be jumping through. This allowed us to create interesting parallex by placing some lgihts in the front near camera and others far off in the distance. We had full control of the lights as we were working in a 3D space in flame that I laid out first in Cinema 4D. The next challenge was makign them all feel slightly unique. We had a few slow mo sequences to play with and worked hard to get the most dynamic move out of each set.

// PROCESS

Player Echoes Look Dev 001

Frames of initial experiments with the flourescent lamps where I played with suspending them in the air in unique patterns. 

NBCSports_NSF_TravisKelce_AH_v03
NBCSports_NSF_JulioJones_AH_v04

// PROCESS

Player Echoes Look Dev 002

We settled on vertical floor lamps. The next step was fleshing out how each player would echo based on available footage. We also started establishing color schemes for each light setup.

NBCSports_NSF_SaquonBarkley_AH_v07
NBCSports_NSF_TravisKelce_AH_v09
NBCSports_NSF_DontaHightower_AH_v04
NBCSports_NSF_JaredGoff_AH_v05
NBCSports_NSF_KirkCousins_AH_v03
NBCSports_NSF_JulioJones_AH_v07

// PROCESS

LED Screen Animations

The LED screens behind Carrie needed constant movement and detail. Footage of players from a large library of shots were placed and retimed. Each screen was sorted out indiviually and then placed side by side in the shot to make sure they all synced and played nicely together. Several effects and a gird pattern that mimicked tiny LED strips and was applied to that footage and the result was as you see below.

_screen_check_sh032_effect_1
_screen_check_sh032_shot
_screen_check_sh039_effect_1
_screen_check_sh039_shot

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