MTV MOVIE & TV AWARDS // M&M CARAMEL LAUNCH

// AWARDED // CONCEPT // DESIGN // DIRECTION // 3D // ANIMATION // COMPOSITING´╗┐

// DESCRIPTION

M&M came to us to help launch their new flavor of M&M's - Caramel! What an honor it was to be a part of this launch. To top it off, the announcement spots aired during the MTV Movie & TV Awards. This immediately lead us to movie genres as our overarching theme. M&M'S became our actors and we set to work figuring out fun ways to reveal caramel as our lead roll. I was responsible for overseeing the entire look and feel for the spots but also had the pleasure of fully creating the "Rom-Com" spot seen first in the video above.

// PROCESS

Style Frames

Style frames establishign the look of the final spots.

Heart_test_frm01 (0-00-02-06)
Heart_test_frm50 (0-00-09-23)
Heart_test_frm100 (0-00-02-06)
TNT0001

// PROCESS

Alternate Concept

Style frames for an initial direction I designed that was more character focused. The client ultimately did not go for it but these felt worth sharing.

M_M_Superhero_001
M_M_Action_003
M_M_Romance_001
M_M_Horror_001

// WORK FEATURED

AdWeek posted an article about this campaign. Full page link here.

AdWeek_MTV_MM_Caramel

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