MOVADO EDGE // MOVADO // TAG

// AWARDED // CONCEPT // DESIGN // DIRECTION // 3D // ANIMATION // COMPOSITING

// DESCRIPTION

The task here was to create 2 spots for Movado's new Edge line of watches; a men's and a women's. The watches featured a scalloped pattern and some very fine detailed metal finishes as well as the classic Movado dot. Camera moves were quick to keep the energy up and lighting played a huge roll in defining the many contours in these watches. The watches were recreated in 3d and fine tuned for accuracy and beauty.

// MENS
// WOMENS

// PROCESS

Style Frames

Movado Edge Men's and Women's style frames

MensWatch_Edge0000
MensWatch_Edge0002
MensWatch_Edge0001
MensWatch_Edge0003
MensWatch_Edge0004
WomensWatch_Edge_Silver0000
WomensWatch_Edge_RoseGold0001
WomensWatch_Edge_RoseGold0000
WomensWatch_Edge_RoseGold0002
MensWatch_Edge0005
MensWatch_Edge_BlackPVD
MensWatch_Edge_Stainless

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