GOOGLE // SMALL THANKS BUSINESS TOOL

 // DESIGN // DIRECTION // CHARACTER AND PROP DESIGN // 3D // ANIMATION // VFX // COMPOSITING // OCTANE

// DESCRIPTION

Hey Beautiful Jerk invited me to help them create a papery world for Google's Small Thanks program. This Google tool utilizes existing customer Google reviews and highlights your best Google reviews by automatically creating a poster that you can print for your business, send in an email campaign, or even feature on your website in video format. The words and photos shown in this example video would be replaced wit ha person's business details as they sign up for the program. They are then genrated on the fly back into a new video that can be embeded on a business's webpage or social media.

It was refreshing, fun challenge to take a look at real origami and paper textures and transfer that look into a believable 3D form. After creating Several character designs my 3D paper creatures were rigged and masterfully animated by the very talented Kun-I Chang.

// PROCESS

Character Look Dev

It was important to make each character feel like its own creature but at the same time make them feel liek they were made from the same multi colored paper. Same goes for every building or vehicle prop in the piece. These were some early renders that got us look approval. final looks and colors varied and some elements were removed because of time.

Unicorn_02
Unicorn_01
CartBoat_05_0050
CartBoat_04_0030
CartBoat_03_0025
CartBoat_02_0020
CartBoat_01
IceCreamCart_01
IceCreamCart_03_0001
IceCreamCart_04_0001
IceCreamCart_02_0001
Bird_02_0016
Bird_01_0007
Dog_01_with_edge_detail
Dog_02_with_edge_detail
Dog_03_with_edge_detail

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