ORAL-B // CLIC TOOTHBRUSH

 // DESIGN // DIRECTION // 3D // ANIMATION // VFX // COMPOSITING

// DESCRIPTION

I was asked to direct and help breathe life and into this sizzle spot for the new Oral-B Clic brush working with the fine folks at Ntropic. We received incredibly detailed CAD files and it was a real pleasure adding back all the fine finishes and details in texture to make these brushes feel tactile and real. A particular fun challenge was creating the light ring and the accompanying plastic details that make it have real life within that ring. 

// PROCESS

Style Frames

Working out the details of the light ring on this unique brush was key, but we also had to figure out some intersting set pieces to juxtapose the brushes against. It needed to live in a clean, modern environment that spoke to the many intricate details in the brush's design itself. 

OB_Clic_AH_ToothbrushCAD_017_Camera_close_2
OB_Clic_AH_ToothbrushCAD_017_Camera_close_2_blue_superbright
OB_Clic_AH_ToothbrushCAD_017_Camera_close_2_red
OB_Clic_AH_05_C_Ripple
OB_Clic_AH_05_B_Ripple
OB_Clic_AH_09_Superior_NO_TEXT
OB_Clic_AH_10_Electrified_2
Sc10_Spiral_MatteBlackBrush_BlackHolder_2
OB_Clic_AH_11_ButtonCloseUp_End_NO_TEXT
OB_Clic_AH_11_ButtonCloseUp_End

// PROCESS

Motion Tests

Some motion tests I output to start to figure out pacing on some of the hero moments.

Clic_Test_Bristle_Hair_01
Clic_Test_Bristle_Hair_02
Clic_Test_Ripple_01
Clic_Test_Ripple_02

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