EROSION // HUMIRA

// PITCH // CONCEPT // DESIGN // DIRECTION // 3D // X-PARTICLES

humira_piano_01
humira_piano_02
humira_piano_03
piano_wireframe0001
piano_wireframe0002

// DESCRIPTION

These boards were for a pitch for the intro video of an app. The app educated users on the process of bone mass loss related to a certain disease and how medicine counteracted that process. The keys of a piano dusting away were a metaphor for deteriorating bones. A combination of footage and X-Particles was utilized for the dust effect. Careful attention was paid to the textures so they held up in close ups.

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