CREST // GUM AND SENITIVITY PROMO

 // CONCEPTING // DESIGN // DIRECTION // 3D // ANIMATION // VFX

// DESCRIPTION

This video was part of an internal sales tool for Crest to sell their new Gum and Sensitivity product to retailers. The concept was to convey the protection this product provided your teeth using visuals of bubble wrap which released it's bubbles individually from the surface which then suspended and became foam filled orbs delivering protection to your gums. It was a fairly open project with a lot of creative freedom. The foam simulations were created in Houdini and brought into Cinema 4D.

// PROCESS

Bubble Wrap Release R&D

An initial experiment where the bubles started more as a drip and then the final where I settled on individual bubbles that release. The ever useful Fields system in Cinema 4D was utilized in both of these setups. 

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