ABSOLUT SUMMER // ABSOLUT // FACEBOOK

// AWARDED // CONCEPT // DESIGN // DIRECTION // 3D // PARTICLES // ANIMATION // COMPOSITING

// DESCRIPTION

Absolut wanted a high-energy summer spot to showcase some of the many drinks you can make with their vodka. I drew inspiration from 4th of July fireworks, sparklers, and light writing. The particle system was created in After Effects using Trapcode and then I brought light paths back into C4D so I could accurately map 3D lights along those same paths. This ensured realistic lighting rather than faking it.

All images/media on this site are Copyright © 2019 of Andrew Hess and Hess Creative, Inc. Do not use without permission.