ABSOLUT COACHELLA // ABSOLUT // 360I

// AWARDED // CONCEPT // DESIGN // DIRECTION // 3D // ANIMATION // COMPOSITING´╗┐

// DESCRIPTION

When Absolut comes to you to create animations for their tent at Coachella, you go all out! We were so excited by this opportunity. We modeled fruit and played with 3D water. We spun bottles every which way and we got colorful and bold with our palettes looking to match the vibrancy of Coachella. This project was as much fun as it looks. 

These videos played on jumbo screens at the Absolut tent and were meant to entice attendees out of the crowd. The All Flavors spot featured all of the flavors and ended on a heroic shot of Absolut's offerings. Then, each flavor had a special associated cocktail available at the tent and a video featuring that flavor and cocktail. My focus was on the above spots.

// ALL FLAVORS
// CITRON SUNSHINE LEMONADE

// PROCESS

Initial Style Frames

Original style frames for the pitch. Client chose the the water world with bokeh effects you see above, however, much of the 3D fruit created for the pitch was used in the final spots. In this look, the ingredients of each cocktail that was featured would have been the heroes and create a build up to the final product shot. 

Absolut_Citron_001
Absolut_Citron_002_v2
Absolut_Citron_003_dark_a_v2
Absolut_Citron_004_bright_a

// PROCESS

All Flavors Style Frames

Style frames for the All Flavors spot.

Vid01_hero_002
Vid01_hero_003
Vid01_hero_004
Vid01_hero_rubyred
Vid01_hero_apeach
Vid01_hero_mandrin
Vid01_hero_citron
Vid01_hero_bottleLineUp_trans
Vid01_hero_bottleLineUp_1

// PROCESS

Citron Style Frames

Style frames for the Citron Sunshine Lemonade spot.

Vid02_CrowdSurfer_001
Vid02_CrowdSurfer_002
Vid02_CrowdSurfer_003
Vid02_CrowdSurfer_005

// PROCESS

Final Hero Spot Style Frames

Style frames for a Final Hero spot with all the bottles repeating in greater numbers.

001
002
003
004
005
006
007
008

All images/media on this site are Copyright ┬ę 2019 of Andrew Hess and Hess Creative, Inc. Do not use without permission.